Selling Ideas - Selling Products
Concepts of Family
The car was not only represented as a means of transportation for necessary activities, but became incorporated into the ideal of family life. In the Saturday Evening Post cover below, the car is depicted as a necessity to a successful Sunday family trip.
Advertisements not only sold products, they reinforced traditional values regarding hierarchies and role models.
The 1950's ad campaign for Clairol Hair Color with the slogan "Does she...or doesn‘t she?“ put Clairol at a 50% market share on a product that was formerly know to only be used mainly by prostitutes or actresses. Now a white, middle-class women who considered themselves ‘more respectable’ could dye their hair too.